October 2017 Marketing Tip

It’s almost that time of year again for prepay letters! Take a look at a copy of last year’s letter and review it closely. Was your offer too good? We don’t recommend giving over 5% discount for prepaying. You are just leaving money on the table. Remember that your customers prepay you for convenience and not just for the discounts.

How about giving a service for customers that prepay in 2018?

Or upsell other services that you can generate more revenue in 2018.

Upsells for your consideration:

  • One free application of mosquito control. Then upsell them 6 other applications for the rest of the year.
  • Foundation insect control. Give one free application and upsell 3 others in 2018.

Additionally, when you show a bigger discount on the prepay you’ll receive more revenue out of your top customers in 2018.

Contact us today if you would like us to help you with your prepays. Save an additional $25 on all list updates and marketing data before December 15, 2017.