Is neighborhood and new homeowner marketing still relevant?
Yes! Especially for lawn care, pest control, landscaping and other service industry businesses. Realtors do it all the time with their ‘Just Listed/Sold’ mailers. They let the neighbors of these properties know which properties in their neighborhood are on the move and who the representing realtor and company are. Who hasn’t been bombarded with flyers and coupons from the neighborhood pizza restaurants – especially when you are new to a neighborhood? They’re masters at neighborhood marketing.
You can do the same with your products and services. There’s no need to recreate the wheel. Use what has either worked for you or others in the past and tweak it for your company. Postcards are a cost-efficient and effective means to marketing within neighborhoods. We have many customizable designs, or have our graphics department create something especially for your company. Either way, neighborhood and new homeowner marketing will grow your business.