Prepay letter season is approaching fast.
Take a look at a copy of last year’s letter and review it closely. Was your offer too good? We don’t recommend giving over a 5% discount for prepaying. You are just leaving money on the table. Remember that your customers prepay you for convenience and not just for the discounts.
How about giving a service to customers that prepay in 2019? Or upsell other services that you can generate more revenue in 2019.
Upsells for your consideration:
- One free application of mosquito control. Then upsell them 6 other applications for the rest of the year.
- Foundation insect control. Give one free application and upsell 3 others in 2019.
Don’t forget to clean-up your lists
Act now and save an additional $25 on all list updates and marketing data before December 14, 2018.
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